2014 Business Wire Media Survey Reveals Coverage Challenges and Content Needs for Today’s Reporters
SAN FRANCISCO--(BUSINESS WIRE)--A majority of reporters indicate that digital metrics are now the primary internal metrics used to evaluate the success of their stories, according to results from the 2014 Business Wire Media Survey.
As a result of their digital platform and needs, reporters look to press releases to provide them with breaking news (77%), supporting facts (70%) and interesting story angles (66%). They also overwhelmingly want photographs (73%) included with press releases.
Business Wire
Thomas Becktold, +1-310-820-9473
Laura Sturaitis, +1-954-474-8833
